Mercedes-Benz on Tuesday officially brought AMG closer home to India by launching its first locally-assembled performance sports car – AMG GLC 43 Coupe – at ₹76.70 lakh (ex showroom). This marks the start of local assembly of AMG products from Mercedes at its Chakan plant near Pune. The car also marks the 10th launch from Mercedes-Benz India and fifth AMG launch in 2020. Perhaps even more significantly, Mercedes now manufactures 11 models in the country.

Turning heads and loud gasps come complimentary with the first beast that's #MadeInIndia. Presenting the all-new Mercedes-AMG GLC 43 4MATIC Coupé. The new centre of attention. And envy. #AMGGLC43COUPÉ pic.twitter.com/nQdSBKNjTh

— Mercedes-Benz India (@MercedesBenzInd) November 3, 2020

Mercedes had announced that it will begin to locally assemble its AMG products in India, a move that would bring these products to a wider audience owing to lower costs. The AMG GLC 43 Coupe is first off the block and while it was first brought to Indian shores back in 2016, it will now come off rolling lines at the company’s facility in Chakan. Mercedes-Benz has committed to us enthusiasts in the most emphatic manner by assembling these high-performance cars in India. These are high-end enthusiasts, as benefits Merc’s clientele.

LAUNCHED ➡️ The updated @MercedesBenzInd AMG GLC 43 Coupe – the first AMG to be assembled in India – has been launched at Rs 76.70 lakh. Get all the details here: https://t.co/Dqk62GrMNg

— Autocar India (@autocarindiamag) November 3, 2020

The AMG business case in India is now strong enough to begin local assembly and thus take advantage of the lower duties to grow volumes. And it all starts with the Mercedes-AMG GLC 43. “The demand for AMG performance cars in India has only been growing. This car strengthens our AMG ambitions here and will make these vehicles more accessible,” said Martin Schwenk, MD and CEO at Mercedes-Benz India. “Rolling out the first-ever locally manufactured AMG from India’s largest installed luxury car production facility is an important achievement for us. This reiterates our strong commitment for the Indian market and our continuous effort towards creating value for our customers.”

The Mercedes-AMG lineup just got a whole lot bolder. With the first-ever #MadeInIndia AMG, get used to being the new talk of the town. Presenting the all-new Mercedes-AMG GLC 43 4MATIC Coupé. #AMGGLC43COUPÉ

Click here to know more: https://t.co/xKCvzcNd9n pic.twitter.com/hDVj6GOKhW

— Mercedes-Benz India (@MercedesBenzInd) November 4, 2020

AMG GLC 43 Coupe performance highlights:

The sheer bruteness of an AMG and the comfort & luxury of a Mercedes-Benz now in a stylish new coupé design. Presenting the all-new Mercedes-AMG GLC 43 4MATIC Coupé, packed with the latest technology to make you stand out as you roar down the road. pic.twitter.com/3q9tOgHBX0

— Mercedes-Benz India (@MercedesBenzInd) November 5, 2020

Here's all you need to know about the locally assembled @MercedesBenzInd #AMGGLC43COUPE. https://t.co/U1kCLs50ff #MadeInIndia

— autoX (@autox) November 3, 2020